Insightful Piece in Forbes @ Social Engagement

This sums it up: Rather than being a unique marketing tactic, consumers now expect to visit a company’s Web site and find prominent links or embedded content pulled from an associated Facebook page or Twitter profile. Simply put, social media is integrated into the way we do business, how we connect with our customers and ultimately how companies track engagements and sell products.

See this Amp at http://onforb.es/n08OOe